Marketing/PR Network: Cracking the Code: Business Development Strategies for AEC Marketers (Virtual)

Event Description

AEC marketers play a critical role in driving growth—but navigating the evolving landscape of business development takes strategy, tools, and teamwork. Join our speakers for a high-impact panel discussion focused on BD best practices tailored for marketing professionals in the AEC industry. We’ll explore how to align BD efforts across firms and teams of any size, engage technical staff in the process, build lasting client relationships, and leverage tools to manage your pipeline more effectively. Walk away with actionable insights to elevate your BD game and lead with confidence.

Presenters

Caroline Fitzgerald, PE | Northeast Client Relations Manager, RMF Engineering, Inc.

Marsha Miller | Director of Marketing, Ellenzweig

Meagan Charbonneau | Director of Business Strategy, Leftfield