CAD Got Your Tongue? Why Every Good Architect Needs a Good Copywriter (Virtual)

This event is co-hosted by the Residential Design Committee, Marketing/PR Network, and Small Practices Network.

Event Description

You know you’re a skilled architect. Nobody can design like you. But how well have you been articulating your secret sauce so that you can differentiate yourself from the pack and grow your client base, or be more choosy about which clients you take on? And how well have you been getting out the word?

That’s where a skilled copywriter comes in. Social media posts, e-mail blasts, newsletters, ads, client communications — while you have what it takes to improve the built environment, a good copywriter has the wordsmithing skills to market what’s special about you and even help you seal a deal by carefully wording your outreach and responses to potential clients and collaborators.

Come hear Larry Lindner, award-winning writer and copywriter for architects and others, talk about the ways in which you can up your game. He’ll also answer your questions, including some you have right now:

A. Yes, you are a big enough deal to need this.

B. Yes, you can afford it.

C. Yes, you do have the time.

Presenters

Larry Lindner, Copywriter