Event
Marketing/PR Network: Market Research—Asking the Right Questions (So You Can Have All the Answers)
![MKTG MAR 2022](https://www.architects.org/uploads/_auto1800/MKTG-MAR-2022.png)
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COST
Free and open to the public.
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TYPE
Knowledge Community
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AUDIENCE
Professionals
A/E/C marketers spend a lot of time working on one question:
"What do our clients think of us?"
For this session, however, the real question will be:
"Why don't you ask them?"
Through an interactive discussion, we will explore the value of original market research, how to execute a client feedback program, and how to tie these together with targeted, high-ROI thought leadership. Come prepared to engage; bring ALL your coffee and ideas, and we'll provide the prompts!
This session will be led by Rich Friedman, President of Friedman & Partners (https://friedmanpartners.com), a marketing and management consulting firm serving the A/E/C and environmental consulting industries.