Small Practices: Email Blasts to Boost Your Business

Many of us are already overwhelmed with the day-to-day running of our work. We keep meaning to start doing email campaigns to promote our business, but we have no idea where to start—let alone how to actually do it. Or maybe we do send email campaigns and would like a refresher on best practices.

Bill Fleming is joining us on March 17th to share step-by-step instructions on…

• compiling and segmenting your email contact list
• how to not send spam
• generating content ideas
• determining a cadence that’s right for you
• reviewing and leveraging email campaign analytics

All of this will (hopefully) give you a moment to look up from your desk and do something you’ve been meaning to do: actually promote your business regularly so that you can attract steady work.

Bill Fleming is a local brand & business strategist who works specifically with design-savvy companies focused on B2B. His specialty is working with micro-businesses—from solo practitioners to firms with less than 20 employees. His clients include Jessica Grant Design, KMA, and Silverman Trykowski Associates. Bill also teaches Professional Practices of Design in Lesley Art + Design. More at www.billfleming.com

Free and open to the public