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Advertise With BSA

Digital Ad Pricing & Artwork Specifications

Website Advertising

The BSA website features over 700 pages of news, information, programs, events, continuing education, and industry innovation, averaging between 12,000-14,000 unique visitors/month and over 70,000 monthly views. Web ads are sold on a monthly basis (first day of the month to the last day of the month) and up to 6 months in advance with a variety of options for purchase.

Global Banner Ad (728x90)

This ad appears above the footer on all pages on our site (including the homepage) except Programs & Events and our Jobs Board pages.
Cost: $2,500/month

Global banner ad

News Section Banner Ad (728x90)

This ad appears mid-page within our News content.
Cost: $750/month

News Banner Ad

About Section Skyscraper Ad (160x600)

This ad appears on the right-hand side of all pages within the “About” section of our website.
Cost: $750/month

Skyscraper About Ad

Knowledge Communities Skyscraper Ad (160x600)

This ad appears on the right-hand side of all pages within the “Knowledge Communities” section of our website.
Cost: $750/month

Skyscraper KC Ad

Email Advertising (728x90)

The BSA's email newsletter, Currents, is published approximately 26x per year and reaches over 11,500 subscribers with a 46% average open rate (50%+ last four issues). Ad units are 728x90 and appear beneath our most widely viewed content, our Jobs Board listings. Ads can be purchased up to 6 months in advance.
Cost: $1,000/email

Currents is traditionally released every other Thursday, with ad space closing on Friday @ 5:00pm the week prior. Ads can be uploaded upon completion of electronic payment and will be scheduled following a review by BSA staff.

Purchase BSA Digital Ads

Ready to get started? Select your ad type, view available ad slots, and conveniently purchase your ads online.

Purchase Ads

Questions about BSA's digital advertising options? Contact us at [email protected].